WILLIAM FOX & SONS is a brand founded in London, UK in 1913.
In 1895, Anglo-American Mr. William Fox opened a clothing store named WILLIAM FOX & SONS on Carl Fox Street, Holton, Maine, the United States, specializing in custom men's apparel and sporting goods.
The little fox is the brand logo of WILLIAM FOX & SONS, symbolizing wit and agility.

At the beginning of the business, Mr. Fox’s three sons jointly assisted in running the clothing store.
Senior Fox and his sons have always adhered to high-standard design concepts. In accordance with the characteristics and requirements of various sports such as rugby, track and field, hunting, sailing and rock climbing, they designed and produced fine clothing and accessories.

The new generation of WILLIAM FOX & SONS
on the one hand, adheres to the traditional brand spirit: comfort, protection, tradition and timelessness, adopts high-standard production techniques and high-quality materials, and attaches importance to the practicality and durability of products;
on the other hand, it is committed to innovative design to cater to fashion lovers. As the brand keeps pace with the times, the connotation of the little fox has become more diversified.
It brings you an elegant and casual lifestyle.